While building up Matanle Public Relations Ltd, Ivor Matanle was also a partner in a photographic retail business in the 1970s and 1980s, and became well known as a dealer in fine classic cameras. From that experience, and a lifetime’s fascination with photography, he wrote ‘Collecting and Using Classic Cameras’, followed by ‘Collecting and Using Classic SLRs’, both published by Thames and Hudson.

Since the beginning of 2000 he has written one or more articles every month in the weekly photographic magazine ‘Amateur Photographer’, and currently writes two articles a month on noteworthy and important cameras of recent decades.

Professional photography in various formats has always been a key part of the PR campaigns of Matanle Public Relations Ltd. Extensive knowledge of the photographic business and retail photographic trade, plus knowledge of the photographic press, equips Ivor Matanle to provide creative campaigns for product launches to the photographic business and consumer market, and to shift trade and consumer perceptions to benefit clients’ marketing strategies

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