An international PR campaign for packaging machines.
 
Ivor Matanle- Matanle PR
Picture by Ivor Matanle







 Matanle Public Relations was asked by Cap Coder, based near Oxford in England, to generate coverage in target countries of the company’s capping and coding machines for packaging. Extensive internet research built a reliable database of publications reaching packaging machine buyers in a defined range of industries. After photography by Ivor Matanle, a press release on Cap Coder’s newest low-cost capping machine was sent to editors with a letter offering a free feature article, as a result of which articles were written for individual publications and placed in countries as diverse as India, South Africa, Russia and Iran.

Matanle Public Relations then stepped up the campaign with a series of applications articles written for and placed in publications throughout Europe. Articles have appeared in Spain, Denmark and Holland as well as Russia and Poland.

• Understanding of packaging techniques
• Knowledge of automation and production systems
• Experience of worldwide media

Click on the pictures for enlarged readable articles

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Matanle Public Relations Limited
Unit 6, Crouch’s Farm, East Hoathly,
Lewes, East Sussex BN8 6QX United Kingdom
Telephone +44 (0)1825 840040. Fax +44 (0)1825 840041
email ivor@matanle.co.uk