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I
am Ivor Matanle. I write copy that grabs the reader, excites the
potential customer, creates a desire to know more and a wish to
experience the benefits of the product or service. From long experience
of writing copy to consumer and business-to-business markets on a vast
range of subjects in a broad spread of styles, I can write concise
punchy copy for your campaign, your brochure, to generate enquiries and
help close the sale..
I have written brochures and websites on
devices for automation, air filtration and clean rooms, equipment for
aircraft maintenance, military communications and packaging systems.
I have created advertising campaigns for building and
architectural products, holidays in Turkey, security systems, high
technology greenhouses, garden machinery, motor cycles and woodworking
machinery. I have written about gas analysers, photographic
technique, process heating, compressed air systems, data loggers,
heating churches, semiconductors, precision mechanical engineering,
medical equipment and ethical pharmaceuticals. Among lots of
other subjects.
A long time ago I wrote a script for a
promotional film about fork-lift truck safety involving Les Dawson in a
series of disastrous but very funny mistakes, and another featuring Peter Snow
investigating problems with industrial cooling. I have written
speeches for sales conferences, speeches for politicians, features for
a national newspaper.
I have written eleven published books and
currently write regularly on classic cameras for the UK photographic
magazine Amateur Photographer.
Email me on ivor@matanle.co.uk or phone +44 (0)1435 812537. Get me writing for you.
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