I am Ivor Matanle.  I write copy that grabs the reader, excites the potential customer, creates a desire to know more and a wish to experience the benefits of the product or service.  From long experience of writing copy to consumer and business-to-business markets on a vast range of subjects in a broad spread of styles, I can write concise punchy copy for  your campaign, your brochure, to generate enquiries and help close the sale..    

I have written brochures and websites on devices for automation, air filtration and clean rooms, equipment for aircraft maintenance, military communications and packaging systems.  I have created advertising campaigns for building and architectural products, holidays in Turkey, security systems, high technology greenhouses, garden machinery, motor cycles and woodworking machinery.  I have written about gas analysers, photographic technique,  process heating, compressed air systems, data loggers, heating churches, semiconductors, precision mechanical engineering, medical equipment and ethical pharmaceuticals.  Among lots of other subjects.

A long time ago I wrote a script for a promotional film about fork-lift truck safety involving Les Dawson in a series of disastrous but very funny mistakes, and another featuring Peter Snow investigating problems with industrial cooling.  I have written speeches for sales conferences, speeches for politicians, features for a national newspaper.

I have written eleven published books and currently write regularly on classic cameras for the UK photographic magazine Amateur Photographer.

Email me on ivor@matanle.co.uk or phone +44 (0)1435 812537.  Get me writing for you.