Decades of experience of promoting architectural products.
Korrugal: Matanle PR handled PR throughout Europe for Korrugal aluminium roofing and cladding products, and case-history articles appeared all over Europe. When leakage problems with aluminium roofs in various countries were blamed on the product, when the fault lay with poor fixing technique, Matanle PR suggested that Gränges set up a Korrugal training school for roofing contractors at the factory in Finspäng. This was done and Matanle PR organised and ran an opening ceremony attended by forty-five journalists from thirteen countries. Subsequently the training school was used for ongoing PR projects to demonstrate Korrugal commitment to training and quality.
Click on the pictures for enlarged readable articles
Decra roof tile: When Gränges pulled Korrugal out of the UK market, Matanle PR worked on the Decra roof tile account. Decra was experiencing public sector resistance to ‘non-traditional’ products. Matanle Public Relations organised a campaign of feature articles and letters to the national press, arguing that newer materials and technologies had cost and longevity benefits. The press campaign was backed by a public affairs campaign directed at MPs and County Councillors representing areas where major school and hospital contracts were available. Matanle PR organised meetings with MPs often attended by appropriate civil servants, at which Decra management explained their case.